On the occasion of The World Blood Donor day celebrated 14 June of the year, SABB launched its fourth blood donation campaign in the Kingdom.
The Campaign has been organized for 14-16 June in collaboration with blood bank managements in King Faisal Specialist Hospital (KFSH) in Riyadh and King Fahad Specialist Hospital in Eastern Province.
Ibrahim Abo-Mouti, Head of Corporate Communications, SABB, Said: “Organizing the blood donation campaign on a yearly basis reflects SABB’s belief in the noble cause and objectives that can be achieved in saving lives and in supporting hospitals in light of severe of blood shortage in their blood banks”.
Abo Mouti confirmed the Bank’s commitment to its social responsibility role by cultivating community volunteering among staff by involvement in social and charitable events and responding to related national and universal initiatives. He thanked the officials and the organizers of the Campaign expecting high staff involvement and hope the campaign will gain great success as in previous ones.