Making a mark
How SABB leaves a positive imprint on Saudi life and society.
There’s more to being a successful business than simply making a profit. It’s also about making a real impression and having positive impact on society.
At SABB, we have always aimed to be a good corporate citizen – playing an active role in Saudi life. After all, we can only grow and prosper if we win the trust of those communities in which we operate.
So far, our Corporate Social Responsibility (CSR) programmes have been extensive and highly successful, even award-winning. But to further improve their effectiveness – after researching best practice around the world- we decided to develop a brand new structure.
Our CSR Programmes will be organized under three generic pillars:
Foundation, Sustainable Living and the exciting new area of Youth Ambition.