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Youth Ambition

With 60% of Saudis aged under 30, it’s no surprise that SABB has chosen to prioritise youth – always seeking ways in which it can help the Kingdom’s young people achieve their ambitions and reach their full potential.

Our Money Saving Programme provides tips and advice on how to manage finances smartly – helping make the next generation more financially literate. SABB Academy eases new graduates into the world of work, with career support opportunities within SABB available to participants. And our SME programme offers guidance on planning and risk assessment, to help young people build their own successful small businesses.

Let’s look at those three Youth programmes in more detail:

SABB Money Saving Programme



This is an interactive programme for Saudi Youth, designed to help them save for their lives tomorrow – by differentiating between the ‘want’ and ‘need’ today.

To reach this digital generation (which are more likely to watch YouTube than TV), key tips and financial planning advice are delivered through an online platform: The White Shark Show. This series is hosted by an amusing White Shark, who has left the ocean to become a celebrity analyst sharing his financial expertise.

SABB Academy



The Academy scheme aims to give fresh graduates the kind of technical knowledge and ‘soft skills’ that will improve their employability. We target mainly Saudis, aged under 28, graduating from universities and technical colleges.

Modules cover: ethical behaviour, personal effectiveness, customer service, writing for business, desktop applications and the use of the Internet. Participants are also briefed on how to search for jobs and prepare for interviews. At the end of the programme, completion certificates are issued – and many of the graduates find career opportunities opening up for them within SABB.

SMEs Support Programme


The Small and Medium-sized Enterprise (SME) sector is increasingly important to the Kingdom’s economic and social growth. Government spending programmes already help fund and develop a wide range of business possibilities for young people.

At SABB, our focus on the thriving SME sector makes business sense, contributes to local economies and supports job creation.

Our SME programme trains and challenges young entrepreneurs through workshops designed to enhance their skills and knowledge.

Key areas of personal and professional development include: assessing market opportunities, conducting feasibility studies, preparing a business plan and running a company day-to-day.